LOCAL: (716) 673-1911
TOLLFREE: (800) 244-3226

About Us



A Flower Shop With Deep Roots

The Fresh and Fancy story is all about family. That’s why when you come to the studio, we treat you like one of our own.
Charlotte and her mother, Marie, 1980.

All in the Family

Fresh and Fancy is a family affair. Owner Charlotte Herlong opened the shop with her mother in Pennsylvania in the 1970s. With a keen artist’s eye, Charlotte saw every new arrangement as a moment of creation where she could use her unique design talents to add color to people’s lives.
After relocating the studio to Dunkirk, Charlotte became the sole owner in 2002 and moved Fresh and Fancy to her hometown of Fredonia in 2009. Maintaining the family tradition, Charlotte’s son Michael joined the team as Fresh and Fancy’s manager in 2010. Together, they help spread joy to the people of Fredonia with every delivery. They take every request to heart and make sure you feel like part of their family too.

The Fresh and Fancy Difference

We have an extensive selection of the freshest flowers. Need a special type of flower? We’ll work hard to source it for you. Special request? We’ll make it our mission. Our customer service and quality arrangements set us apart. We go the extra mile to get the extra smile.

Meet Our Team

Charlotte Herlong


Since 1981, Charlotte’s artistry and love for creating beautiful arrangements have touched thousands of peoples’ lives in the community, honoring their special moments and milestones.

Michael Herlong


Michael is the friendly face and voice answering the phone, offering sage advice and comfort for every life moment. He loves when people drop in to say hi at the shop.

Buddy & Yuki

Avian Associates

Our two dedicated floral design artists look forward to your visit and enjoy bringing your orders to life!